Long Take: What the Crypto Super Bowl says about Fintech brand building

Gm Architects —

Today we are diving into the following topics:

• Summary: As fintech and crypto companies get large enough — after their blitzscaling unicorn rounds — they need to build brands on a national and global level. In this analysis, we review the brand promises and strategies of the companies that advertised during the 2022 Super Bowl. Their ads c…