Long Take: What the Crypto Super Bowl says about Fintech brand building
Gm Architects ā
Today we are diving into the following topics:
Summary: As fintech and crypto companies get large enough ā after their blitzscaling unicorn rounds ā they need to build brands on a national and global level. In this analysis, we review the brand promises and strategies of the companies that advertised during the 2022 Super Bowl. Their ads cā¦