Long Take: What the Crypto Super Bowl says about Fintech brand building
Gm Architects —
Today we are diving into the following topics:
Summary: As fintech and crypto companies get large enough — after their blitzscaling unicorn rounds — they need to build brands on a national and global level. In this analysis, we review the brand promises and strategies of the companies that advertised during the 2022 Super Bowl. Their ads capture a moment in time, which we put in context of industry growth and the issues around trust in financial services.
Topics: marketing, brand building
Tags: Capital One, FTX, eToro, Bitbuy, Crypto.com
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