Long Take: What TikTok's GenZ financial influencers mean for RIAs, wealthtech, and financial advice
Hi Fintech futurists --
This week, we look at:
TikTok has become a platform with billions of views for investing and stock recommendations to teens. This emotional and persuasive labor can be traced from Jim Cramer to Roaring Kitty.
78% of Millennials (vs. 31% of Boomers) plan to use more digital tools in wealth management and 81% of them think that technology has made investing more efficient (vs. 61% Boomers)
This generational change has implications for investing technology, digital wallets, and the role of people in the financial advice process
For more analysis parsing frontier developments every week, podcast conversations on operating fintechs, and new mental models, become a Blueprint member below.