Building Company Playbook #4: Building Fintech & DeFi software products
Hi Fintech Futurists —
The anticipated issue of the ‘Building Company Playbook’ Series is finally here.
In this premium edition, we focus on the process of creating new products, and how to approach software development.
In the Building Company Playbook #4: Building Fintech & DeFi software products we discuss:
First, we define what products are, how to think about them from a financial services perspective and a fintech perspective, and how to create MVPs based on user research.
Next, we look at the most popular product development methodologies of Agile and Waterfall, and match them to appropriate use cases.
We also explore the development of Web3 protocols and artificial intelligence, and how those differ relative to building conventional software.
Last, we discuss the trade-offs between internal and external development teams, and how to navigate this successfully.
The above is available for premium subscribers of the Fintech Blueprint newsletter. To get full access to the playbook, please upgrade your subscription.
Taking the next step with The Fintech Blueprint today will grant you access to all our ‘Building Company Playbook’ issues, focused on helping builders, founders and entrepreneurs build better Fintech companies and products.
Building Company Playbook #1: How to design your Fintech business model — explores the topic of business models.
In particular, we discuss how to identify various shapes of demand, parse between different approaches to business models, and respect the economic and financial flows that drive your potential company. We highlight common mistakes and suggest approaches to navigating uncertainty and risk.
Building Company Playbook #2: Creating a B2C fintech marketing strategy — is focused on the differences between B2C and B2B strategies, and on the implementations of some foundational marketing principles.
We discuss branding and the two ways of doing it right. Then we dive into the various programs that can be implemented to generate demand, from content, to social media, to paid acquisition. Finally, we touch on the importance of CAC and LTV, in particular during a year like 2023.
Building Company Playbook #3: Creating a B2B fintech go-to-market strategy — discusses B2B company creation.
In particular, we are interested in the differences in go-to-market strategy, the roles of sales and marketing teams, and ways to organize yourself around the sales and customer success process. We also discuss the difference between selling Cost vs. selling Revenue, frameworks for short and long sales cycles, and the importance of persuasion. We review several different companies, from IBM to SigFig, as examples of deploying these strategies.
And of course, the latest one here:
So, if you want to unlock access to today’s premium Software Development Playbook issue, make sure you upgrade your subscription:
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As an entrepreneur or builder in the Fintech & DeFi space, you will understand the key trends and changes in the competitive landscape to find product-market fit faster and build better products
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Here’s all that’s included in the premium subscription:
Monday’s Fintech Short Takes where we share weekly coverage of the latest Fintech and DeFi news via expert curation and in-depth analysis
Tuesday’s Web3 Short Takes, covering the latest and most relevant news pieces in Web3 space
Wednesday’s Long Takes where we go in depth within a specific topic. Get to know the ins and outs of the most pressing issues of the industry and learn about our thoughts and projections supported by rigorous research and analysis
Thursday’s Digital Wealth newsletter, a weekly aggregation of digital investing, asset management, and wealthtech news
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Thanks as always for your time and attention.
Best,
Lex