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In this conversation, we chat with David Beiner, Co-Founder and CEO of Hume – a web3 entertainment company pioneering music in the metaverse. David’s background is in media strategy working with companies like Comcast/NBC and MGM. In 2017 he went down the Ethereum rabbit hole and never looked back.
Hume’s community-building approach blends music, digital identity, and storytelling to develop virtual artists, or metastars. Hume goes beyond just the music and production of their virtual artist like ‘angelbaby’ — originally from the popular NFT collection FLUF WORLD— they thoroughly craft a rich backstory that embodies and humanizes their Metastars.
In Partnership
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4’52”: The early obsession with social networks & what came to fruition
7’54”: From launching tech products to the attraction of crypto
12’20”: Hume – what it is, how it got started, and the value it brings
18’05”: Fully rendered avatars and new media penetrating the influencer space
20’40”: Crypto Punks and Bored Ape Yacht Club – an early impression of NFTs and community tribes
27’39”: How Hume approaches Web3 and NFTs and the economics thereof
33’06”: Botto – The promise of an autonomous AI human artist that lived on chain and governed by token holders
36’40”: The future of Hume, NFTs, and Web3
41’07”: Channels to use to connect with David and/or to learn more about Hume
Sneak Peek:
David Beiner: …my biggest thing with NFTs was, we need a way for people to actually use them. And have some value out of them, as great as it is to have a PFP. And there's a lot of value in that. It would be really interesting if NFTs actually unlocked experiences. And in our case, we were thinking about how NFTs could unlock experiences that effectively let you be part of the, let's call it the creative journey of an artist.
There's a lot of decisions that a virtual artist in this case, needs to make. Like which song should be their lead single, what their merch should look like. Eventually, what their set list should be at a show. And we thought of NFTs as a way of unlocking this experience for these people. And you could even argue that in unlocking that experience, you are now part of the artist to a certain degree.
So, what the Hume Genesis allows you to do is, we've launched this platform called The Spot. Your Hume Genesis allows you to sign into that platform and make decisions. Which in this case, is Angel baby. So, a couple weeks ago, you went through this token gated experience. You could only get to the end, if you had the Hume Genesis. And you chose between these two songs that could be released. And the fans chose the first single.
We have three tiers of these NFTs. And they come with…
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